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Creativity in product innovation

dc.contributor.authorGoldenberg, Jacob
dc.contributor.authorMazursky, David
dc.date.issued2002
dc.identifier.isbn978-0-511-67490-7
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9852
dc.descriptionxiii, 224 p. : ill.
dc.language.isoen
dc.publisherCambridge University Press
dc.subjectMarketing
dc.subject.otherProduct management
dc.subject.otherManagement
dc.titleCreativity in product innovation
dc.typeBook


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