Marketing research : within a changing information environment

dc.contributor.author	Hair, Joseph F.
dc.contributor.author	Bush, Robert P.
dc.contributor.author	Ortinau, David J.
dc.date.issued	2006
dc.identifier.isbn	0-07-283087-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9614
dc.description.abstract	Includes a variety of UK and European cases, providing European students with an insight into marketing research in a European environment. This edition takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
dc.format	xxvii, 700 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Marketing
dc.subject	Marketing research
dc.title	Marketing research : within a changing information environment
dc.type	Book
dc.description.version	3rd edition