Marketing channels : a management view

dc.contributor.author	Rosenbloom, Bert
dc.date.issued	2013
dc.identifier.isbn	978-0-538-47760-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9612
dc.description.abstract	This book, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
dc.format	xxiii, 660 p. : ill.
dc.language.iso	en
dc.publisher	South-Western, Cengage Learning
dc.subject	Marketing
dc.subject	Marketing channels
dc.subject	Management
dc.title	Marketing channels : a management view
dc.type	Book
dc.description.version	8th edition