Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorDoorley, John
dc.contributor.authorGarcia, Helio Fred
dc.date.issued2007
dc.identifier.isbn978‑0‑415‑97471‑4
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9421
dc.descriptionxxiv, 432 p. : ill.
dc.description.abstractThis book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors – and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their contributors who come from a wide range of professional corporate communication backgrounds.
dc.language.isoen
dc.publisherRoutledge
dc.subjectPublic relations
dc.subject.otherCommunication in organizations
dc.subject.otherCommunication studies
dc.subject.otherLanguage arts
dc.subject.otherSocial science
dc.subject.otherMedia studies
dc.titleReputation management : the key to successful public relations and corporate communication
dc.typeBook


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