Understanding digital marketing : marketing strategies for engaging the digital generation

dc.contributor.author	Ryan, Damian
dc.date.issued	2014
dc.identifier.isbn	978-0-7494-7103-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9380
dc.description.abstract	The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help readers to: Choose online marketing channels to get their products and services to market; Understand the origins of digital marketing and the trends that are shaping its future; Achieve the competitive edge to keep them ahead. Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
dc.format	xxi, 409 p. : ill.
dc.language.iso	en
dc.publisher	Kogan Page
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Social media
dc.subject	Strategic planning
dc.subject	Management
dc.title	Understanding digital marketing : marketing strategies for engaging the digital generation
dc.type	Book
dc.description.version	3rd edition