Understanding digital marketing : marketing strategies for engaging the digital generation

Abstract

The author deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. This book will help readers to: Choose online marketing channels to get their products and services to market; Understand the origins of digital marketing and the trends that are shaping its future; Achieve the competitive edge to keep them ahead. Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.