Essentials of services marketing

dc.contributor.author	Wirtz, Jochen
dc.contributor.author	Lovelock, Christopher H.
dc.date.issued	2018
dc.identifier.isbn	978-1-292-08995-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9302
dc.description.abstract	Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
dc.format	xxx, 670 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Service industries
dc.title	Essentials of services marketing
dc.type	Book
dc.description.version	3rd edition