Hiển thị biểu ghi dạng vắn tắt
Marketing strategy : based on first principles and data analytics
dc.contributor.author | Palmatier, Robert W. | |
dc.contributor.author | Sridhar, Shrihari | |
dc.date.issued | 2017 | |
dc.identifier.isbn | 978-1-137-52623-6 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/9295 | |
dc.description.abstract | This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process. | |
dc.format | xxix, 288 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Palgrave Macmillan | |
dc.subject | Marketing | |
dc.subject | Marketing strategy | |
dc.subject | Data analytics | |
dc.title | Marketing strategy : based on first principles and data analytics | |
dc.type | Book |