Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorPalmatier, Robert W.
dc.contributor.authorSridhar, Shrihari
dc.date.issued2017
dc.identifier.isbn978-1-137-52623-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9295
dc.description.abstractThis is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited. Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
dc.formatxxix, 288 p. : ill.
dc.language.isoen
dc.publisherPalgrave Macmillan
dc.subjectMarketing
dc.subjectMarketing strategy
dc.subjectData analytics
dc.titleMarketing strategy : based on first principles and data analytics
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt