Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorKerin, Roger A.
dc.contributor.authorHartley, Steven William
dc.date.issued2017
dc.identifier.isbn978-1-259-57-354
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/9272
dc.description.abstractThis book is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.
dc.formatxlv, 719 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectMarketing
dc.titleMarketing
dc.typeBook
dc.description.version13th edition


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Hiển thị biểu ghi dạng vắn tắt