Marketing 3.0 : from products to customers to the human spirit

dc.contributor.author	Kotler, Philip
dc.contributor.author	Kartajaya, Hermawan
dc.contributor.author	Setiawan, Iwan
dc.date.issued	2010
dc.identifier.isbn	978-0-470-59882-5
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9270
dc.description	xv, 188 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing
dc.title	Marketing 3.0 : from products to customers to the human spirit
dc.type	Book