Marketing 3.0 : from products to customers to the human spirit
| dc.contributor.author | Kotler, Philip | |
| dc.contributor.author | Kartajaya, Hermawan | |
| dc.contributor.author | Setiawan, Iwan | |
| dc.date.issued | 2010 | |
| dc.identifier.isbn | 978-0-470-59882-5 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/9270 | |
| dc.description | xv, 188 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | John Wiley & Sons, Inc. | |
| dc.subject | Marketing | |
| dc.title | Marketing 3.0 : from products to customers to the human spirit | |
| dc.type | Book |