Emarketing excellence: planning and optimizing your digital marketing

dc.contributor.author	Chaffey, Dave
dc.contributor.author	Smith, P. R.
dc.date.issued	2013
dc.identifier.isbn	978-0-203-08281-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9228
dc.description.abstract	A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool.
dc.format	xxii, 613 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Internet marketing
dc.title	Emarketing excellence: planning and optimizing your digital marketing
dc.type	Book
dc.description.version	4th edition