Direct, digital, and data-driven marketing

dc.contributor.author	Spiller, Lisa D.
dc.date.issued	2018
dc.identifier.isbn	978-1-933199-57-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9013
dc.description.abstract	This book recognizes the growth of these various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This fourth edition takes an insightful, in-depth look at contemporary marketing concepts, strategies, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field.
dc.format	xxv, 556 p. : ill.
dc.language.iso	en
dc.publisher	Racom Communications
dc.subject	Marketing
dc.subject	Internet marketing
dc.subject	Strategic planning
dc.subject	Social media
dc.title	Direct, digital, and data-driven marketing
dc.type	Book
dc.description.version	4th edition