Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorMcDonnell, Ian
dc.contributor.authorMoir, Malcolm
dc.date.issued2014
dc.identifier.isbn978-0-415-53387-4
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8526
dc.description.abstractThis book provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process.
dc.formatxiii, 143 p. : ill.
dc.language.isoen
dc.publisherRoutledge
dc.subjectSpecial events
dc.subjectCorporate sponsorship
dc.titleEvent sponsorship
dc.typeBook


Các tập tin trong tài liệu này

Thumbnail
Thumbnail

Tài liệu này xuất hiện trong Bộ sưu tập sau đây

Hiển thị biểu ghi dạng vắn tắt