Retail management : a strategic approach

dc.contributor.author	Berman, Barry
dc.contributor.author	Evans, Joel R.
dc.contributor.author	Chatterjee, Patrali
dc.date.issued	2018
dc.identifier.isbn	978-1-292-21467-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8524
dc.description.abstract	This book is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today's retailing industry.
dc.format	952 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Retail trade
dc.subject	Management
dc.title	Retail management : a strategic approach
dc.type	Book
dc.description.version	13th edition (global edition)