Now showing items 1-20 of 40

    • 50 activities for achieving excellent customer service 

      Doane, Darryl S.; Sloat, Rose D. (HRD Press, 2003)
      Increase the creativity and skill level of customer service representatives, demonstrate what excellent customer service is, provide insights and practice to improve customer service, develop your own organization's bank ...
    • After–sales service of engineering industrial assets : a reference framework for warranty management 

      Díaz, Vicente González-Prida; Márquez, Adolfo Crespo (Springer, 2014)
      This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products ...
    • Creating effective sales and marketing relationships 

      LaForge, Buddy; Ingram, Thomas (Business Expert Press, 2015)
      This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation ...
    • Franchising : pathway to wealth creation 

      Spinelli, Stephen; Rosenberg, Robert; Birley, Sue (Prentice Hall PTR, 2004)
      This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the ...
    • Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers 

      Bon, Joël Le; Herman, Carl A. (Business Expert Press, 2015)
      This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with ...
    • Knowledge management for sales and marketing : a practitioner's guide 

      Young, Tom; Milton, Nick (Chandos Publishing, 2011)
      This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ...
    • Management of a sales force 

      Spiro, Rosann L.; Stanton, William J.; Rich, Gregory A. (McGraw-Hill, 2008)
      This book has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing ...
    • Omnichannel retail : how to build winning stores in a digital world 

      Mason, Tim; Knights, Miya (Kogan Page, 2019)
      Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, ...
    • Performance management in retail and the consumer goods industry : best practices and case studies 

      Buttkus, Michael (editor); Eberenz, Ralf (editor) (Springer, 2019)
      This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management ...
    • Proactive selling : control the process, win the sale 

      Miller, William “Skip” (Amacom, 2003)
    • Retail management 

      Levy, Michael; Grewal, Dhruv (McGraw-Hill, 2023)
      This book highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis ...
    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R. (2013)
      This book provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R.; Chatterjee, Patrali (Pearson, 2018)
      This book is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope ...
    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F. (Thomson South-Western, 2008)
      It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be ...
    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F.; Carver, James R. (Cengage Learning, 2011)
    • Retailing management 

      Levy, Michael; Weitz, Barton A.; Grewal, Dhruv (McGraw-Hill, 2014)
      Retailing management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) ...
    • Sales and distribution management : decisions, strategies, and cases 

      Still, Richard R.; Cundliff, Edward W.; Govoni, Normal A.P.; Puri, Sandeep (Pearson, 2017)
      This book provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations.
    • Sales force management : leadership, innovation, technology 

      Johnston, Mark W.; Marshall, Greg W. (Routledge, 2016)
      The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, ...
    • Sales management : analysis and decision making 

      Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A. (Routledge, 2020)
      This book continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales ...
    • Sales management : shaping future sales leaders 

      Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert (Wessex, Inc., 2014)
      This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities.