Đang hiển thị mục 1-20 trong tổng 40

    • Proactive selling : control the process, win the sale 

      Miller, William “Skip” (Amacom, 2003)
    • 50 activities for achieving excellent customer service 

      Doane, Darryl S.; Sloat, Rose D. (HRD Press, 2003)
      Increase the creativity and skill level of customer service representatives, demonstrate what excellent customer service is, provide insights and practice to improve customer service, develop your own organization's bank ...
    • Franchising : pathway to wealth creation 

      Spinelli, Stephen; Rosenberg, Robert; Birley, Sue (Prentice Hall PTR, 2004)
      This book is written by a truly extraordinary authoring team--including the entrepreneur who built the world's largest system of Jiffy Lube franchises, the CEO who grew Dunkin' Donuts from 300 units to over 3,000, and the ...
    • Understand selling : targe customers, close deals, win new sales 

      Langdon, Ken (Dorling Kingdersley Limited, 2007)
      This book includes the basics of selling from preparation through to managing a team, with 5-minute fixes and high-impact techniques plus a simple self-assessment exercise to help monitor progress. Follow the Work/Life ...
    • Management of a sales force 

      Spiro, Rosann L.; Stanton, William J.; Rich, Gregory A. (McGraw-Hill, 2008)
      This book has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing ...
    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F. (Thomson South-Western, 2008)
      It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be ...
    • Selling and sales management 

      Jobber, David; Lancaster, Geoffrey (Frentice Hall, 2009)
      The book is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management ...
    • Successful selling skills 

      Denny, Richard (Kogan Page, 2009)
      This book is valuable reading for both those new to sales and those who need to refresh their skills. In his distinctive, accessible style Denny analyzes the key aspects of selling, such as developing the right attitude ...
    • Knowledge management for sales and marketing : a practitioner's guide 

      Young, Tom; Milton, Nick (Chandos Publishing, 2011)
      This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ...
    • Retailing 

      Dunne, Patrick M.; Lusch, Robert F.; Carver, James R. (Cengage Learning, 2011)
    • Service management : the new paradigm in retailing 

      Kandampully, Jay (Spinger, 2012)
      Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive ...
    • Selling today : creating customer value 

      Manning, Gerald L.; Reece, Barry L.; Ahearne, Michael (Prentice Hall, 2012)
    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R. (2013)
      This book provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
    • Selling today : partnering to create value 

      Manning, Gerald L.; Ahearne, Michael; Reece, Barry L.; Goyal, Anita (Pearson, 2014)
      This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ...
    • Sales management : shaping future sales leaders 

      Tanner, John F.; Honeycutt, Earl D.; Erffmeyer, Robert (Wessex, Inc., 2014)
      This book is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy - by integrating technology applications, research, and strategic thinking activities.
    • Retailing management 

      Levy, Michael; Weitz, Barton A.; Grewal, Dhruv (McGraw-Hill, 2014)
      Retailing management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) ...