Digital marketing strategy : an integrated approach to online marketing

dc.contributor.author	Kingsnorth, Simon
dc.date.issued	2016
dc.identifier.isbn	978-0-7494-7471-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8521
dc.description.abstract	This book covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
dc.language.iso	en
dc.publisher	Kogan Page Limited
dc.subject	Internet marketing
dc.subject.other	Electronic commerce
dc.subject.other	Strategic planning
dc.subject.other	Management
dc.title	Digital marketing strategy : an integrated approach to online marketing
dc.type	Book