Management of a sales force

dc.contributor.author	Spiro, Rosann L.
dc.contributor.author	Stanton, William J.
dc.contributor.author	Rich, Gregory A.
dc.date.issued	2008
dc.identifier.isbn	0-07-352977-X
dc.identifier.isbn	978-0-07-352977-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8398
dc.description.abstract	This book has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.
dc.format	xxiii, 584 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Sales management
dc.title	Management of a sales force
dc.type	Book
dc.description.version	12th edition