Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorSpiro, Rosann L.
dc.contributor.authorStanton, William J.
dc.contributor.authorRich, Gregory A.
dc.date.issued2008
dc.identifier.isbn0-07-352977-X
dc.identifier.isbn978-0-07-352977-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/8398
dc.description.abstractThis book has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.
dc.formatxxiii, 584 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectSales management
dc.titleManagement of a sales force
dc.typeBook
dc.description.version12th edition


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Hiển thị biểu ghi dạng vắn tắt