Marketing hospitality

dc.contributor.author	Hsu, Cathy H. C.
dc.contributor.author	Powers, Thomas F.
dc.date.issued	2002
dc.identifier.isbn	0-471-34885-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8320
dc.description	xxii, 360 p. : ill.
dc.description.abstract	Combining marketing theory with a strong practical emphasis on industry applications, this book offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerful feature of the book is its strong coverage of marketing planning and strategy, including clear step-by-step guidance on developing an effective marketing plan.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Hospitality industry
dc.subject.other	Marketing
dc.title	Marketing hospitality
dc.type	Book
dc.description.version	3rd edition