New product development : from initial idea to product management

dc.contributor.author	Annacchino, Marc A.
dc.date.issued	2003
dc.identifier.isbn	0750677325
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8131
dc.description.abstract	This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program.
dc.format	xxxii, 567 p. : ill.
dc.language.iso	en
dc.publisher	Butterworth-Heinemann
dc.subject	Product management
dc.subject	New products
dc.title	New product development : from initial idea to product management
dc.type	Book