Strategic brand management : building, measuring, and managing brand equity

dc.contributor.author	Keller, Kevin Lane
dc.date.issued	2013
dc.identifier.isbn	978-0-273-77941-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8052
dc.description.abstract	Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.
dc.format	590 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Brand name products
dc.subject	Strategic management
dc.subject	Management
dc.title	Strategic brand management : building, measuring, and managing brand equity
dc.type	Book
dc.description.version	4th edition (global edition)