Bộ môn Marketing: Tài liệu gửi gần đây
Đang hiển thị mục 31-35 trong tổng 95
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Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2015)This book looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Marketing research : within a changing information environment
(McGraw-Hill, 2003) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013) -
Creativity in product innovation
(Cambridge University Press, 2002)