Bộ môn Marketing: Tài liệu gửi gần đây
Đang hiển thị mục 26-30 trong tổng 95
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Marketing 3.0 : from products to customers to the human spirit
(John Wiley & Sons, Inc., 2010) -
Social media marketing
(SAGE Publications Ltd, 2018) -
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ... -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ... -
The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ...