Bộ môn Marketing: Recent submissions

Now showing items 96-96 of 96

    • International marketing 

      Cateora, Philip R.; Gilly, Mary C.; Graham, John L. (McGraw-Hill/Irwin, 2011)
      Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any ...