Bộ môn Marketing: Recent submissions
Now showing items 91-95 of 96
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New products management
(McGraw-Hill, 2021)"New products have always been of interest to both academics and practitioners, and organized, college-level instruction on the subject of new products management traces to the 1950s. By the 1990s, a new products management ... -
Retailing management
(McGraw-Hill, 2012)The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms ... -
New products management
(McGraw-Hill, 2015)Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented ... -
The strategy and tactics of pricing : a guide to growing more profitably
(Pearson, 2006) -
Marketing metrics : the definitive guide to measuring marketing performance
(Pearson Education, Inc., 2010)
