Bộ môn Marketing: Recent submissions
Now showing items 81-85 of 96
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Internet marketing : strategy, implementation and practice
(Prentice Hall, 2006) -
Advertising media planning
(McGraw-Hill, 2010) -
Hướng dẫn viết báo cáo
(Trường Đại học Hoa Sen, 2016) -
Building strong brands
(Free Press, 1996)In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses ... -
Customer relationship management : concept strategy and tools
(Springer, 2012)This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding ...
