Bộ môn Marketing: Recent submissions

Now showing items 41-45 of 96

    • Digital media and society 

      Lindgren, Simon (SAGE Publications Ltd, 2017)
      In the early 21st century, digital media and the social have become irreversibly intertwined. In this cutting-edge introduction, author Simon Lindgren explores what it means to live in a digital society. Neatly divided ...

    • The market planning guide : creating a plan to successfully market your business, product, or service 

      Bangs Jr., David H. (Dearborn Financial, 2002)
      This book contains everything needed to develop comprehensive, customized marketing plans and effective and focused marketing strategies for every size business—from sole proprietors to Fortune 500 companies. Readers will ...

    • Emarketing excellence: planning and optimizing your digital marketing 

      Chaffey, Dave; Smith, P. R. (Routledge, 2013)
      A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media ...

    • Public relations : strategies and tactics 

      Wilcox, Dennis L.; Cameron, Glen T.; Reber, Bryan H. (Pearson, 2015)
      This book uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark ...

    • Global marketing 

      Hollensen, Svend (Pearson, 2020)
      This book continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty ...