Bộ môn Marketing: Tài liệu gửi gần đây

Đang hiển thị mục 46-50 trong tổng 95

    • The media handbook : a complete guide to advertising media selection, planning, research, and buying 

      Katz, Helen E. (Lawrence Erlbaum Associates, Inc., 2007)
      This book provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and ...

    • SEO for dummies 

      Kent, Peter (John Wiley & Sons, Inc., 2016)
      This book shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and easy-to-follow instructions, this friendly guide helps ...

    • eMarketing : the essential guide to marketing in a digital world 

      Stokes, Rob (Quirk Education Pty (Ltd), 2018)
      The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment ...

    • SEO 2020 : learn search engine optimization with smart internet marketing strategies 

      Clarke, Adam (Independently Published, 2020)
      This book will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers.

    • Pricing, online marketing behavior, and analytics 

      Viglia, Giampaolo (Palgrave Macmillan, 2014)
      This book covers many different aspects of how online marketing works and its continuous evolution. Case studies and examples are used throughout the book to outline theories and explain e-marketing characteristics in a ...