Bộ môn Marketing: Recent submissions
Now showing items 36-40 of 96
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Creativity in product innovation
(Cambridge University Press, 2002) -
The fall of PR and the rise of advertising
(Stefan Engeseth Publishing, 2006) -
Beginning Power BI : a practical guide to self-service data analytics with Excel 2016 and Power BI Desktop
(Apress, 2017)Dan Clark takes you through each topic using step-by-step activities and plenty of screen shots to help familiarize you with the tools. This second edition includes new material on advanced uses of Power Query, along with ... -
Marketing channel strategy
(Pearson, 2015)This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of ... -
The media handbook : a complete guide to advertising media selection, planning, research, and buying
(Lawrence Erlbaum Associates, Inc., 2003)This book provides a practical introduction to the complete media planning and buying process. In this updated and expanded edition, author Helen Katz explains basic media planning and buying calculations along with the ...
