Bộ môn Marketing: Recent submissions
Now showing items 31-35 of 96
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The new strategic brand management : advanced insights and strategic thinking
(Kogan Page, 2012)With both gravitas and intelligent insight, the book reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition ... -
Strategic brand management : building, measuring, and managing brand equity
(Pearson, 2015)This book looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry ... -
Digital marketing analytics : making sense of consumer data in a digital world
(Pearson, 2018)A complete, up-to-date hands-on tutorial and strategy guide to transforming digital marketing data into actionable, profitable knowledge -
Marketing research : within a changing information environment
(McGraw-Hill, 2003) -
eMarketing : the essential guide to marketing in a digital world
(Quirk Education Pty (Ltd)., 2013)
