Bộ môn Marketing: Recent submissions
Now showing items 26-30 of 96
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Questionnaire design : how to plan, structure and write survey material for effective market research
(Kogan Page Limited, 2008) -
Marketing 3.0 : from products to customers to the human spirit
(John Wiley & Sons, Inc., 2010) -
Social media marketing
(SAGE Publications Ltd, 2018) -
Marketing channel strategy : an omni-channel approach
(Routledge, 2020)This is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows ... -
Digital marketing management : a handbook for the current (or future) CEO
(Business Expert Press, 2015)This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. ...
