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Product design and development
(McGraw-Hill, 2016)
The culture of connectivity a critical history of social media
(Oxford University Press, 2013)
A C K N O W L E D G M E N T S
For academics in the humanities, writing a book used to be a pretty isolated
activity, the author spending hours, days, weeks in virtual isolation in
archives and libraries or sitting behind ...
Social media marketing, the next generation of Business Engagement
(Wiley, 2010)
This book is, first and foremost, an acknowledgement to the collective contri-
butions of professionals, business executives, organizational leaders and an entire
“social media” industry that has dedicated itself to ...
Machine Learning and Artificial Intelligence in Marketing and Sales Essential Reference for Practitioners and Data Scientis
(Emerald Publishing Limited, 2021)
Niladri
I would like to gratefully acknowledge the support of my wife, Nivedita,
without whose patience and encouragement this book would never have materi-
alized. I would also like to thank my teacher, Professor Bibek ...
Kellogg on Marketing The Marketing Faculty of the Kellogg School of Management
(Wiley, 2023)
T his book has benefited from the wisdom of many of our current and
former colleagues at the Kellogg School of Management at North-
western University: Chethana Achar, Nidhi Agrawal, Jim Anderson,
Robert Blattberg, Ulf ...
Study manual for exam c-exam 4 : construction and evaluation of actuarial models
(Actuarial Study Materials, 2014)
Digital marketing : strategy, implementation and practice
(Pearson, 2022)
I am fortunate to have shared my journey of understanding how best to use digital marketing
with thousands of students and marketing professionals and I thank you for sharing your
experiences with me. I’d particularly ...
Mobile Marketing: An hour a Day
(Wiley, 2013)
Service-dominant logic : premises, perspectives, possibilities
(Cambridge University Press, 2014)
Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, ...