Sales force management : leadership, innovation, technology

dc.contributor.author	Johnston, Mark W.
dc.contributor.author	Marshall, Greg W.
dc.date.issued	2016
dc.identifier.isbn	978-1-315-66806-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7493
dc.description.abstract	The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice.
dc.format	xxviii, 465 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Selling
dc.subject	Sales management
dc.title	Sales force management : leadership, innovation, technology
dc.type	Book
dc.description.version	12th edition