Business marketing management : B2B

dc.contributor.author	Hutt, Michael D.
dc.contributor.author	Speh, Thomas W.
dc.date.issued	2010
dc.identifier.isbn	978-0-324-58167-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7487
dc.description.abstract	This book provides a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum. This comprehensive market leader highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, highlights key concepts, and includes several carefully chosen examples of contemporary business marketing practice as well as a cogent summary and a set of proactive discussion questions.
dc.format	xxxiii, 634 p. : ill.
dc.language.iso	en
dc.publisher	South-Western, Cengage Learning
dc.subject	Industrial marketing
dc.subject	Industrial procurement
dc.subject	Management
dc.title	Business marketing management : B2B
dc.type	Book
dc.description.version	10th edition