Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorBon, Joël Le
dc.contributor.authorHerman, Carl A.
dc.date.issued2015
dc.identifier.isbn978-1-63157-175-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/7476
dc.description.abstractThis book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.
dc.formatxvii, 154 p. : ill.
dc.language.isoen
dc.publisherBusiness Expert Press
dc.relation.ispartofseriesSelling and Sales Force Management Collection
dc.subjectSelling
dc.subjectKey accounts
dc.subjectManagement
dc.titleKey account management : strategies to leverage information, technology, and relationships to deliver value to large customers
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt