Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorJobber, David
dc.contributor.authorLancaster, Geoffrey
dc.date.issued2015
dc.identifier.isbn978-1-292-07803-8
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/7472
dc.description.abstractThis new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
dc.formatxxii, 522 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectSelling
dc.subject.otherSales management
dc.titleSelling and sales management
dc.typeBook
dc.description.version10th edition


Các tập tin trong tài liệu này

Thumbnail
Thumbnail

Tài liệu này xuất hiện trong Bộ sưu tập sau đây

Hiển thị biểu ghi dạng vắn tắt