Selling and sales management

dc.contributor.author	Jobber, David
dc.contributor.author	Lancaster, Geoffrey
dc.date.issued	2015
dc.identifier.isbn	978-1-292-07803-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7472
dc.description.abstract	This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. This edition contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
dc.format	xxii, 522 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Selling
dc.subject.other	Sales management
dc.title	Selling and sales management
dc.type	Book
dc.description.version	10th edition