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dc.contributor.authorDavid, Fred R.
dc.contributor.authorDavid, Forest R.
dc.date.issued2017
dc.identifier.isbn978-1-292-14849-6
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/7400
dc.description.abstractFor courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The 16th edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.
dc.format680 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectStrategic management
dc.subjectStrategic planning
dc.subjectCase studies
dc.titleStrategic management : concepts and cases : a competitive advantage approach
dc.typeBook
dc.description.version16th edition (global edition)


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