15. Management - Leadership

The Corporate Culture Survival Guide

H. Schein, Edgar; A. Schein, Peter (Wiley, 2019)

Effective, sustainable cultural change requires evolution, not disruption The Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. ...
Career Management for Life (5th)

H. Greenhaus, Jeffrey; A. Callanan, Gerard; M. Godshalk, Veronica (Routledge, 2019)
Strategic brand management

Chernev, Alexander (Cerebellum Press, 2017)

This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing ...
Strategic management : competitiveness & globalization : concepts

Hitt, Michael A.; Ireland, R. Duane; Hoskisson, Robert E. (Cengage Learning, 2011)

Introduce strategic management concepts using the market-leading text that sets the standard for the most complete, relevant presentation. Written by highly respected experts and prestigious scholars, Hitt/Ireland/Hoskisson's ...
Market risk analysis. Volume IV : Value at risk models

Alexander, Carol (Wiley, 2008)

Building on the three previous volumes this book provides by far the most comprehensive, rigorous and detailed treatment of market VaR models. It rests on the basic knowledge of financial mathematics and statistics gained ...