Strategic management : concepts and cases : a competitive advantage approach

Abstract

For courses in strategy. A Practical, Skills-oriented Approach to Strategic ManagementIn today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The 16th edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.