Hospitality strategic management : concept and cases

dc.contributor.author	Enz, Cathy A.
dc.date.issued	2010
dc.identifier.isbn	978-0-470-08359-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7348
dc.description.abstract	This book is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
dc.format	xix, 676 p. : ill.
dc.language.iso	en
dc.publisher	Wiley
dc.subject	Hospitality industry
dc.subject	Strategic management
dc.subject	Strategic planning
dc.title	Hospitality strategic management : concept and cases
dc.type	Book
dc.description.version	2nd edition