Marketing : an introduction

dc.contributor.author	Armstrong, Gary
dc.contributor.author	Kotler, Philip
dc.date.issued	2015
dc.identifier.isbn	978-1-292-01678-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/7264
dc.description.abstract	This book reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies.
dc.format	672 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Marketing : an introduction
dc.type	Book
dc.description.version	12th edition (global edition)