Marketing : an introduction
| dc.contributor.author | Armstrong, Gary | |
| dc.contributor.author | Kotler, Philip | |
| dc.date.issued | 2015 | |
| dc.identifier.isbn | 978-1-292-01678-8 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/7264 | |
| dc.description.abstract | This book reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. | |
| dc.format | 672 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Pearson | |
| dc.subject | Marketing | |
| dc.title | Marketing : an introduction | |
| dc.type | Book | |
| dc.description.version | 12th edition (global edition) |