Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorYoung, Tom
dc.contributor.authorMilton, Nick
dc.date.issued2011
dc.identifier.isbn978-1-84334-604-3
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/6973
dc.descriptionxx, 174 p. : ill.
dc.description.abstractThis book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.
dc.language.isoen
dc.publisherChandos Publishing
dc.subjectSelling
dc.subject.otherMarketing
dc.subject.otherKnowledge management
dc.titleKnowledge management for sales and marketing : a practitioner's guide
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt