Knowledge management for sales and marketing : a practitioner's guide

dc.contributor.author	Young, Tom
dc.contributor.author	Milton, Nick
dc.date.issued	2011
dc.identifier.isbn	978-1-84334-604-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/6973
dc.description	xx, 174 p. : ill.
dc.description.abstract	This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners with the necessary principles, approaches and tools to be able to design their approach from scratch or to be able to compare their existing practices against world class examples. Several models and methodologies are explained which can be applied or replicated in a wide variety of industries. The book also features numerous case studies which illustrate the journey that various companies are taking as they implement KM within sales and marketing.
dc.language.iso	en
dc.publisher	Chandos Publishing
dc.subject	Selling
dc.subject.other	Marketing
dc.subject.other	Knowledge management
dc.title	Knowledge management for sales and marketing : a practitioner's guide
dc.type	Book