Global marketing management

dc.contributor.author	Lee, Kiefer
dc.contributor.author	Carter, Steve
dc.date.issued	2012
dc.identifier.isbn	978–0–19–960970–3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/6950
dc.description	xxv, 578 p. : ill.
dc.description.abstract	This book addresses such key contemporary issues as climate change and sustainable development, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. Authors Kiefer Lee and Steve Carter examine the implications of these issues and consider how they may be applied to the management of global marketing programs.
dc.language.iso	en
dc.publisher	Oxford University Press
dc.subject	Marketing
dc.subject.other	Marketing management
dc.title	Global marketing management
dc.type	Book
dc.description.version	3rd edition