Marketing for hospitality and tourism

dc.contributor.author	Kotler, Philip
dc.contributor.author	Bowen, John T.
dc.contributor.author	Makens, James C.
dc.date.issued	2014
dc.identifier.isbn	978-1-292-02003-7
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/6844
dc.description.abstract	Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
dc.format	ii, 630 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Hospitality industry
dc.subject	Tourism
dc.title	Marketing for hospitality and tourism
dc.type	Book
dc.description.version	6th edition