Marketing for hospitality and tourism

dc.contributor.author	Kotler, Philip
dc.contributor.author	Bowen, John T.
dc.contributor.author	Makens, James C.
dc.contributor.author	Baloglu, Seyhmus
dc.date.issued	2017
dc.identifier.isbn	978-1-292-15615-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/6843
dc.description.abstract	Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
dc.format	680 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Hospitality industry
dc.subject	Tourism
dc.title	Marketing for hospitality and tourism
dc.type	Book
dc.description.version	7th edition (global edition)